Resources for Nonprofits

We want News Match to be a success for every participating organization, so we've put together this document to help answer you questions about News Match and We also recommend visiting our News Match Toolkit, where you can find the News Match logo, graphics for social media and much more, and watching our Training Webinars.

Frequently Asked Questions

Who is eligible to participate in News Match?

Full members of INN in good standing who regularly publish original news were invited to apply by September 30. If you applied and have not heard the status of your application, please contact Lindsey Linzer at

How do I get listed on

The primary contact listed on your News Match application to The Miami Foundation received instructions for how to create and update your listing on If you were chosen to participate in News Match and have not received instructions, please contact Mara Jezior at

What are key dates of News Match?

  • Oct. 1, 2017 – News Match launches and participating organizations can begin collecting donations towards their match
  • Nov. 1, 2017 – Campaign toolkit available to participating organizations
  • Nov. 28, 2017 – News Match on Giving Tuesday
  • Dec. 31, 2017 – News Match ends
  • Jan. 31, 2018 – Deadline to submit match documentation to The Miami Foundation
  • February/March 2018 – Matching-fund payments sent to organizations

When should I start my end of year campaign?

News organizations should plan their end of year campaigns based on their unique capacity and community. Some will take three months while others will focus on a shorter window. The News Revenue Hub has created three different campaign strategy options with start times in October, November and December to accommodate different newsrooms’ needs.

How much will be matched?

News Match will match donations up to $1,000 from individual donors. Each organization can receive up to $28,000 in total from the matching pool.

What is the eligible donation time period for the match?

Donations received from Oct. 1 to Dec. 31 are eligible for the match. (Unfulfilled pledges are not eligible.)

What if I receive donations after the deadline?

Donations received after Dec. 31, 2017, are not eligible for the match.

What determines the date of donation?

Either the date on the check or the date of the online donation as time stamped by your system.

In the event someone makes a donation larger than $1,000, can we can count the first $1,000 toward News Match?


What are the requirements and expectations for participating organizations?

News organizations are expected to draw on the training and other resources made available to help them increase their donor base and the organization’s overall fundraising capability. Participants will be required to participate in a few surveys and report back on key data to understand the impact of News Match. In addition, newsrooms will have to participate in the American Society of News Editors’ annual diversity survey.

What donations count?

Donations from individuals up to a total of $1,000 will be matched (including donor-advised funds at community foundations).

Do donations made by individuals through a business or family foundation count?

This is a campaign focused on gifts from individuals. We need gifts to come from an account that is in an individual’s name, not a business account. Unfortunately, it is too hard to track and confirm that the gifts through business accounts are indeed from an individual. Gifts from corporate entities will not be accepted.
Gifts from small family foundations will be accepted if the gifts can reasonably be seen as coming from individuals interested in supporting your work. We ask that participating newsrooms use their best judgment as to whether the gift from the foundation was really a gift from an individual. Family foundations where the family is directing the funding as opposed to being staff driven would be allowable gifts.

Do admission fees for an event count as a donation?

No. Earned revenue, such as admission fees from events, raffles or silent auctions, does not count toward donations. The purpose of the matching gifts program is to provide an incentive to expand your base of donors and build relationships with diverse funders.

Do subscriptions count as a donation?

The portion paid towards subscriptions from individuals that can be considered tax deductible can count towards the match. The money must be received between Oct. 1 and Dec. 31.

What documentation is required to receive the match?

Supporting documents must show the donor name and amount for each individual donation. Examples of acceptable documentation include deposited checks, bank statements or credit card records that list the donor name and amount. Documentation will be submitted to The Miami Foundation, which is validating donations for News Match, via an online form.

How will News Match be evaluated?

To determine News Match's ability to meet its stated goals and make the case for future campaigns, News Match will be evaluated by an external evaluation firm. For more information, we've prepared this Evaluation FAQ.

What information should I be collecting for reporting and forms?

In addition to your match documentation, after News Match ends we will ask for 2017 calendar-year fundraising totals, including number of individual donors, amount raised from individual donors, number of individual donations, and what percentage of your annual budget comes from individual donations. For more information on what will be requested of your organization during this process, download this Evaluation FAQ. To help keep track of this data during and after the News Match, download this Evaluation Data Tracker. Questions can be sent to Whitney Caruso at

What is is a fundraising site that makes it easy for new donors to find and give to nonprofit news organizations participating in News Match. For most nonprofits, this will be a secondary channel that complements fundraising on your own website. is powered by GiveGab, an online giving platform that helps nonprofits raise money, engage donors, and manage volunteers quickly and efficiently.

Where can I get help setting up my profile?

The best way to get help is through the blue chat bubble that appears in the bottom-right hand corner of all pages on GiveGab GiveGab will respond to individuals within 2 hours during business hours (9am-5pm EST, M-F). Questions that are received outside of business hours will be addressed first thing in the morning of the next business day. You can also email questions to

Can more than one person claim admin access on our organization’s page?

The designated contact listed when you applied for News Match 2017 with The Miami Foundation will be your administrator for Those designated contacts can add additional administrators from their own organizations. Every person who has administrative access will receive emails about updates to their page.

How much of each donation we receive on will go to our organization?

GiveGab retains a 2% fee, capped at $20 per donation. Credit Card processing fees are an additional 2.2% + $0.30 for standard credit cards and 3.5% + $0.30 for AMEX. Donors are given the option to cover the fees and many will. If donors cover the fees, 100% of their online charitable gift will go to your organization. 100% of all donations are tax-deductible for the donor. All donations will be officially acknowledged for tax purposes by GiveGab on behalf of News Match.

When will we receive funds donated on

Organizations will receive all donations, less any fees, within 3 business days via direct deposit once your bank routing and account information has been verified. GiveGab uses a PCI Level I compliant payment service to ensure that all financial data is secure.

How does an organization know who has donated and how much? Can I download a donations report?

You can access and download a .CSV file of donations you receive on via your admin dashboard. The report is updated in real time and will include the donation payout date for bank account reconciliation, donation information (including a breakdown of the fees), and the donor's name and contact information.

We have a policy against accepting anonymous donations but received one through What do we do?

We suggest you contact the donor to explain your policy and ask them to consider being named. If they decline, you can work with GiveGab to refund the donation according to your organization's guidelines. If this situation arises and you have questions, please contact Sue Cross at