People need relevant, trustworthy, independent information to stay safe and healthy, to engage in community — and to create change on issues they care about. Nothing satisfies these needs like high-quality, local journalism. Research shows when journalism falters, voting rates decline, fewer people run for office, corruption increases, and serious issues escape public and policymaker attention. But traditional local and investigative media outlets continue to disappear from communities across the country.
NewsMatch is a powerful tool for donors, foundations, and corporations concerned about the future of local and investigative reporting.
How NewsMatch Works
The NewsMatch annual campaign pools funds to provide newsrooms across the U.S. with a matching incentive and tools and training to build its long-term fundraising capacity. The process expands awareness, establishes a diverse base of support, and fuels vital reporting in communities for years to come.
NewsMatch has a unique operating model, existing as a collaborative partnership between more than a dozen national and local funders and nonprofit partners.
A coalition of national funders provides gifts to the Fund for Nonprofit News, hosted at the Miami Foundation. The Fund then matches every dollar that newsrooms raise from donors during the year-end NewsMatch campaign, up to a predetermined cap. Funders can choose to designate small, specialized funds or direct match opportunities for a select number of newsrooms that meet your specific interest and priorities.
Additionally, hundreds of matches from local and issue-based funders are also secured by newsrooms themselves, increasing the pool of match funds during their year-end campaign.
In 2019, NewsMatch built on its legacy as the largest-ever grassroots fundraising campaign for nonprofit news, helping to raise $43.5 million during the campaign's best year yet. Now we are inviting you to join the NewsMatch 2020.
Advantages for Funders
- Strengthen the fundraising capabilities in nonprofit newsrooms by investing in training and resources to expand skills within this emerging field.
- All NewsMatch participants are carefully vetted by The Institute for Nonprofit News and meet high standards in ethics, transparency, and journalistic integrity.
- The Miami Foundation manages the grant-making and evaluation process, making it an easy way to make a first-time investment in nonprofit journalism.
- There are flexible options to align with your existing strategy and priorities.
Ways to Fund NewsMatch
- Fuel the movement: Contribute to the pooled fund that stimulates hundreds of thousands of individual donations.
- Advance a cause or community: Create a special interest fund dedicated to supporting multiple organizations covering a particular issue or a place
- Strengthen an outlet: Build your own local match to support a single newsroom participating in NewsMatch
Whether you are a longtime journalism funder or just getting interested in supporting journalism and media, NewsMatch makes it easy to strengthen the field of nonprofit news.
Funders interested in joining NewsMatch can contact Lindsey Linzer at LL@miamifoundation.org.
NewsMatch is supported by Democracy Fund, the John S. and James L. Knight Foundation, the Facebook Journalism Project, the Bernard and Anne Spitzer Charitable Trust, the Inasmuch Foundation, the Independence Public Media Foundation, the Jonathan Logan Family Foundation, Natasha and Dirk Ziff, the Present Progressive Fund at Schwab Charitable, the S.D. Bechtel, Jr. Foundation, the William & Flora Hewlett Foundation, and the Wyncote Foundation. Dozens of matches from local and issue-based funders are also secured by newsrooms themselves, increasing the pool of match funds during their year-end campaign.
The fund is still accepting contributions from foundations and donors who want a simple and powerful way to support local news and investigative journalism.
The Institute for Nonprofit News strengthens and supports 300 independent news organizations in a new kind of media network: nonprofit, nonpartisan, and dedicated to public service. INN programs help these news organizations develop revenue and business models to support strong reporting, collaborate on editorial and business innovation, share services, and advance the diverse leaders who are forging a new future for news.
The Miami Foundation partners with donors to champion their causes and improve local quality of life. Since 1967, we’ve done this by taking leadership on civic issues, investing in our community, and nurturing philanthropy. Thanks to our more than 1,000 donors, we manage more than $350 million in assets and have made over $400 million in grants that create opportunities for residents, make Miami-Dade County more resilient, and foster home-grown creativity.
The News Revenue Hub helps news organizations build the trust and financial support of their audiences by providing customized technology tools and proven strategies to create and sustain successful digital membership programs.
NewsMatch is transforming how nonprofit news is funded and sustained, leveraging philanthropic support to generate a swell of support from individuals around the country.
Since 2016, NewsMatch helped 200+ newsrooms across the country raise more than $100 million from hundreds of thousands of people — many of whom were first-time donors to nonprofit news.
In 2019, NewsMatch turned $3.7 million in philanthropic investments into $43.5 million in support for local news in just two months, a more than 1200% return on investment. This is in addition to hundreds of hours invested in developing training materials, coaching, and coaching in fundraising training and other capacity building across hundreds of newsrooms.
*Robust data collection on giving to newsrooms did not begin until 2017.
*Matching Grants of up to $20,000 for participating newsrooms come from the Main NewsMatch Fund, which in 2019 was supported by Knight Foundation, Democracy Fund, Facebook Journalism Project, Ethics and Excellence in Journalism Foundation, Jonathan Logan Family Foundation, Natasha and Dirk Ziff, Present Progressive Fund at Schwab Charitable, and Spitzer Charitable Trust.
*Partner Funds provide additional matching grants for newsrooms working in specific geographic regions or issue areas. 2019 Partner Funds: S.D. Bechtel, Jr. Foundation (California), REI Co-Op (Local Environmental Reporting), Jonathan Logan Family Foundation (The American South), Wyncote Foundation (Philadelphia and New Jersey), Hewlett Foundation (Education), Rita Allen Foundation (Science), and Independence Public Media Foundation (Philadelphia).
*N/A indicates this program feature was not yet created.
*Local Matches are matching grants newsrooms secure from local foundations, major donors, or businesses.
*Goal-Based Bonus grants are issued to newsrooms for hitting specific metrics, like bringing in 100 new donors during the campaign.