General | Donors | Nonprofits | Funders

General FAQ

What is News Match?

News Match is a national campaign to encourage grassroots support for nonprofit news organizations. In 2017, the campaign will match more than $3 million in individual donations to more than 100 nonprofit news organizations and provide critical capacity-building support to increase individual giving to nonprofit news.

When is News Match?

News Match 2017 runs from Oct. 1 to Dec. 31.

Which organizations are participating?

More than 110 nonprofit news organizations are participating in News Match. All are members of the Institute for Nonprofit News (INN). In addition to being a 501(c)(3) or fiscally sponsored by a 501(c)(3), members are transparent about their funding sources and publish original, high-quality reporting that is investigative or public service by nature, such as expert explanatory or community public affairs coverage.

Who is behind News Match?

The 2017 matching fund was established with $1 million each from Democracy Fund, the John S. and James L. Knight Foundation, and the John D. and Catherine T. MacArthur Foundation. The Miami Foundation is the fiscal sponsor.

Supporting partners for News Match include the Ethics and Excellence in Journalism Foundation, the Gates Family Foundation, the Wyncote Foundation, the News Integrity Initiative and the Rita Allen Foundation.

The Institute for Nonprofit News and the News Revenue Hub are nonprofit partners.

What is NewsMatch.org?

NewsMatch.org makes it easy to find and support nonprofit journalism. Use the search tool to find a trusted nonprofit news organization in your community or in an area you care deeply about.

Donor FAQ

Who can donate?

Anyone with a credit card or debit card may donate via NewsMatch.org.

Donations through NewsMatch.org to charitable nonprofit news organizations are tax-deductible and cannot be refunded. Contributions may be made via credit and debit card only. Donations will be received and acknowledged by our website vendor GiveGab.

Will my donation be doubled?

News Match will match any donation up to $1,000 from an individual donor to a participating organization. Each participating organization is eligible to receive up to $28,000 total in matching funds from the News Match pool.

What is GiveGab?

GiveGab is an online giving platform that helps nonprofits raise money, engage donors, and manage volunteers quickly and efficiently.

How will donations be distributed?

Each donation made on NewsMatch.org to a participating nonprofit will be disbursed directly from GiveGab via direct deposit within 24-48 hours.

How much of my donation goes to the nonprofit?

GiveGab retains a 2% campaign management fee from all donations, capped at $20 per donation. Credit Card processing fees are an additional 2.2% + $0.30 for standard credit cards and 3.5% + $0.30 for AMEX. You are given the option to cover the fees and if you choose this option, 100% of your online charitable gift will go to the receiving organization. All donations are final and cannot be refunded.

Who will receive my contact information?

The organization(s) you choose to support will have access to your name and email address. This information is used solely to send thank you messages and to notify you of future activities.

You have the option to make your donation anonymous, however News Match discourages it. By naming your gift, you are advancing trust and transparency in our news media and strengthening journalism for everyone. Anonymous donations will be displayed as "Anonymous" on the organization’s News Match page. Organizations will still have access to your name and email address.

Do I need to create an account with GiveGab?

No, you do not need to create an account to make a donation. The benefits of creating an account include having your tax receipts collected in one location, being able to track your donations, follow the charities you support, and engage in future volunteering and donations. Your tax receipt is emailed immediately upon processing your donation. To claim a donation as a deduction on U.S. taxes, you should retain the donation receipt as an official record.

Can I make donations via a mobile device?

Yes! Simply visit NewsMatch.org on your mobile device.

What if my preferred nonprofit news organization is not listed?

The deadline to join News Match 2017 has passed. If you don't see your preferred organization listed, you can invite them to learn more about News Match and the Institute for Nonprofit News at inn.org.

Nonprofit FAQ

Who is eligible to participate in News Match?

The deadline to join News Match 2017 has passed. Full members of INN in good standing who regularly publish original news were invited to apply by September 30.

How do I get listed on NewsMatch.org?

The primary contact listed on your News Match application to The Miami Foundation received instructions for how to create and update your listing on NewsMatch.org. If you were selected to participate in News Match and need help, please contact Mara Jezior at mara@inn.org.

Where can I find the training webinars?

Recordings of our training webinars are available to watch here.

What are key dates of News Match?

  • Oct. 1, 2017 – Participating organizations can begin collecting donations
  • Nov. 1, 2017 – Campaign toolkit distributed to participating organizations
  • Nov. 28, 2017 – #GivingNewsDay
  • Dec. 31, 2017 – Deadline to receive eligible donations
  • Jan. 31, 2018 – Deadline to submit match documentation to The Miami Foundation
  • Feb.-Mar. 2018 – Matching-fund payments sent to organizations

Do I need to start fundraising on Oct. 1?

News organizations should plan their end of year campaigns based on their unique capacity and community. Some will take three months while others will focus on a shorter window. The News Revenue Hub has created three different campaign strategy options with start times in October, November and December to accommodate different newsrooms’ needs.

How much will be matched?

News Match will match any donation up to $1,000 from an individual donor to a participating organization. Each participating organization is eligible to receive up to $28,000 total in matching funds from the News Match pool.

What is the eligible donation time period for the match?

Donations received from Oct. 1 to Dec. 31 are eligible for the match. (Unfulfilled pledges are not eligible.)

What if I receive donations after the deadline?

Donations received after Dec. 31, 2017, are not eligible for the match.

What determines the date of donation?

Either the date on the check or the date of the online donation as time stamped by your system.

In the event someone makes a donation larger than $1,000, can we can count the first $1,000 toward News Match?


What are the requirements and expectations for participating organizations?

News organizations are expected to draw on the training and other resources made available to help them increase their donor base and the organization’s overall fundraising capability. Participants will be required to participate in a few surveys and report back on key data to understand the impact of News Match. In addition, newsrooms will have to participate in the American Society of News Editors’ annual diversity survey.

What donations count?

News Match will match any donation up to $1,000 from an individual donor to a participating organization.

Gifts made by individuals through donor-advised funds at community foundations are also eligible to receive a match.

Do donations made by individuals through a business or family foundation count?

This is a campaign focused on gifts from individuals. We need gifts to come from an account that is in an individual’s name, not a business account. Unfortunately, it is too hard to track and confirm that the gifts through business accounts are indeed from an individual. Gifts from corporate entities will not be accepted.

Gifts from small family foundations will be accepted if the gifts can reasonably be seen as coming from individuals interested in supporting your work. We ask that participating newsrooms use their best judgment as to whether the gift from the foundation was really a gift from an individual. Family foundations where the family is directing the funding as opposed to being staff driven would be allowable gifts.

Do admission fees for an event count as a donation?

No. Earned revenue, such as admission fees from events, raffles or silent auctions, does not count toward donations. The purpose of the matching gifts program is to provide an incentive to expand your base of donors and build relationships with diverse funders.

Do subscriptions count as a donation?

The portion paid towards subscriptions from individuals that can be considered tax deductible can count towards the match. The money must be received between Oct. 1 and Dec. 31.

What documentation is required to receive the match?

Organizations must submitted a completed cover sheet listing all donations for which a match is requested. (Download the cover sheet here.) Supporting documents must show the donor name and amount for each individual donation. Examples of acceptable documentation include deposited checks, bank statements or credit card records that list the donor name and amount. Documentation will be submitted to The Miami Foundation, which is validating donations for News Match, via an online form.

Can we submit a CSV file downloaded from GiveGab as documentation for NewsMatch.org donations?

Yes, the CSV file from GiveGab is sufficient. List GiveGab on your cover sheet with the total eligible amount and then provide the GiveGab export as backup. The full amount charged by GiveGab to donors is eligible to be matched.

How will News Match be evaluated?

To determine News Match's ability to meet its stated goals and make the case for future campaigns, News Match will be evaluated by an external evaluation firm. For more information, we've prepared this Evaluation FAQ.

What information should I be collecting for reporting and forms?

In addition to your match documentation, after News Match ends we will ask for 2017 calendar-year fundraising totals, including number of individual donors, amount raised from individual donors, number of individual donations, and what percentage of your annual budget comes from individual donations. For more information on what will be requested of your organization during this process, download this Evaluation FAQ. To help keep track of this data during and after the News Match, download this Evaluation Data Tracker. Questions can be sent to Whitney Caruso at whitney@thirdplateau.com.

What is NewsMatch.org?

NewsMatch.org is a fundraising site that makes it easy for new donors to find and give to nonprofit news organizations participating in News Match. For most nonprofits, this will be a secondary channel that complements fundraising on your own website. NewsMatch.org is powered by GiveGab, an online giving platform that helps nonprofits raise money, engage donors, and manage volunteers quickly and efficiently.

Where can I get help setting up my NewsMatch.org profile?

The best way to get help is through the blue chat bubble that appears in the bottom-right hand corner of all pages on GiveGab NewsMatch.org. GiveGab will respond to individuals within 2 hours during business hours (9am-5pm EST, M-F). Questions that are received outside of business hours will be addressed first thing in the morning of the next business day. You can also email questions to customersuccess@givegab.com.

Can more than one person claim admin access on our organization’s page?

The designated contact listed when you applied for News Match 2017 with The Miami Foundation will be your administrator for NewsMatch.org. Those designated contacts can add additional administrators from their own organizations. Every person who has administrative access will receive emails about updates to their page.

How much of each donation we receive on NewsMatch.org will go to our organization?

GiveGab retains a 2% fee, capped at $20 per donation. Credit Card processing fees are an additional 2.2% + $0.30 for standard credit cards and 3.5% + $0.30 for AMEX. Donors are given the option to cover the fees and many will. If donors cover the fees, 100% of their online charitable gift will go to your organization. 100% of all donations are tax-deductible for the donor. All donations will be officially acknowledged for tax purposes by GiveGab on behalf of News Match.

When will we receive funds donated on NewsMatch.org?

Organizations will receive all donations, less any fees, within 3 business days via direct deposit once your bank routing and account information has been verified. GiveGab uses a PCI Level I compliant payment service to ensure that all financial data is secure.

How does an organization know who has donated and how much? Can I download a donations report?

You can access and download a .CSV file of donations you receive on NewsMatch.org via your admin dashboard. The report is updated in real time and will include the donation payout date for bank account reconciliation, donation information (including a breakdown of the fees), and the donor's name and contact information.

We have a policy against accepting anonymous donations but received one through NewsMatch.org. What do we do?

We suggest you contact the donor to explain your policy and ask them to consider being named. If they decline, you can work with GiveGab to refund the donation according to your organization's guidelines. If this situation arises and you have questions, please contact Sue Cross at sue@inn.org

Funder FAQ

How can funders get involved?

News Match is an open collaborative fund. There are two easy ways for funding partners to get involved: (1) Join News Match with support for a national matching gifts campaign. More than $3 million has already been pledged. (2) Partner with News Match by matching donations to nonprofit news organizations in a specific region or area of journalism.

Who can we contact for more information?

Jennifer Preston, Vice President, Journalism, Knight Foundation

Joshua Stearns, Associate Director, Public Square Program, Democracy Fund jstearns@democracyfund.org

Kathy Im, Director of Journalism and Media, MacArthur Foundation

What is the goal of News Match?

The goal of News Match is to help nonprofit news organizations increase their long-term sustainability by strengthening their fundraising capacity and capability, and building community around their work. Now in its second year, the News Match fund has nearly doubled in size to more than $3 million, and more than 110 nonprofit news organizations are participating.

How does News Match contribute to nonprofit sustainability?

We are providing significant training, marketing, technology and other resources to help newsrooms find success during News Match and sustainability into the future. Democracy Fund and Knight Foundation have provided an additional $750,000 in capacity-building grants in support of this effort.

Can funders support the national matching gifts campaign?

Yes! The Fund for Nonprofit News at The Miami Foundation is set up to receive additional support for News Match. Once approved, interested funders (foundations, corporations, and individuals) able to make a minimum gift of $100,000 can contribute to the Fund. The more money in the fund, the higher the possible match for nonprofit newsrooms.

Can funders support specific nonprofit news organizations?

Yes! We can help you align your matching dollars with newsrooms that specialize in issues and places you care about, and at the end of the match period send you match results for the organizations you want to support. We can also help facilitate a payment directly from you to the nonprofit newsroom. As a News Match partner you can manage your own grants and structure your matching dollars any way you want, such as capping your commitment at a certain level or asking for additional reporting from organizations receiving the matching funds.

Can community and place-based organizations support local news through News Match?

Yes! You can partner with News Match and match donations to newsrooms in your communities. The Miami Foundation is conducting due diligence, collecting documentation and verifying match documentation. Once the match period is over, The Miami Foundation can provide you with a list of eligible newsrooms in your area and the amount they matched. As a News Match partner you can manage your own grants and structure your matching dollars any way you want, such as capping your commitment at a certain level or asking for additional reporting from organizations receiving the matching funds.

What marketing support is available?

We have developed a News Match toolkit with graphics, social media assets, campaign messaging and other materials to help make News Match a highly visible, successful effort to strengthen nonprofit journalism. We are also doing national press outreach and operate NewsMatch.org, where donors can find and support participating nonprofit news organizations.

What outcomes does News Match hope to achieve?

We hope to make 2017 a record-breaking year for donations to nonprofit journalism. This support will make it possible for newsrooms to produce more coverage, hire more staff and support innovative approaches to reporting. But most importantly, News Match will build long-term capacity for nonprofit news, expanding the donor base and diversifying revenue streams.

What is the funding structure of News Match?

A national Fund for Nonprofit News has been established with $1 million each from Democracy Fund, the John S. and James L. Knight Foundation, and the John D. and Catherine T. MacArthur Foundation. The Miami Foundation is the fiscal sponsor. The fund has been created as a restricted fund account, designated for the purpose of supporting a matching gifts campaign that will increase the capacity of nonprofit news organizations to provide relevant, fact-based journalism. The fund can accept additional contributions for the specific purpose laid out.

How will the fund be governed?

The Miami Foundation will form a “Principals Group” made up of the key donors to the fund (donors of $500,000 and above). They will provide recommendations to The Miami Foundation with respect to governance and grantmaking. Final decisions on matching grants will be made by The Miami Foundation, in consultation with the Principals Group, based on a set of predetermined criteria (proof of nonprofit status, verified evidence of donations during the time period, etc.). The Miami Foundation will conduct diligence on the applications, verify match documentation and issue an award letter and a lump-sum payment.

How will the fund be evaluated?

The Miami Foundation will prepare and deliver annual and quarterly financial reports to the Principals Group during the life of the fund. Further evaluation (including but not limited to pre-and post surveys, case studies, etc.) will be conducted by evaluation and learning staff at Democracy Fund, Knight Foundation and MacArthur Foundation or consultants retained by them. The Principals Group will prepare a report that will be distributed to News Match donors and partners so they can see the impact of their contribution.