Apply to participate in NewsMatch 2021


NewsMatch is a collective fundraising campaign designed to transform how communities support and sustain the journalism that serves them.

NewsMatch is transforming how communities support the journalism that truly serves them. The program centers on a collaborative fundraising model that leverages the power of matching gifts to build a groundswell of support for members of the Institute for Nonprofit News (INN), a network of more than 300 independent news organizations that are nonprofit, nonpartisan, and dedicated to public service.

The program is powered by three core pillars: 

  1. A matching gift campaign from Nov. 1 to Dec. 31 that sparks giving to nonprofit newsrooms and ultimately increases community impact
  2. Learning resources and experiences that helps newsrooms strengthen fundraising capacity, expand their giving pipeline, and increase the dollars coming into their organization
  3. A public awareness campaign that engages new supporters and highlights the impact of quality journalism

How to participate? NewsMatch is open to nonprofit news organizations active members of the Institute for Nonprofit News (INN). The deadline to participate in NewsMatch 2021 has closed, but we encourage all interested newsrooms to explore INN membership.